So you are
thinking about an inflatable business.
This guide
will help you consider all aspects of the business.
You
should determine what the average rental rate is in your area. To do so,
you will need to open up your phone book and/or other directory source
and make phone calls to inquire about prices and length of rentals? Ask
what type of inflatables they have available? Ask what other equipment
they might also have for rent and it’s pricing such as concession
machines and games?
Many
manufacturers would like you to believe that just because you have an
inflatable for rent, that it WILL get rented. This makes this business
look more enticing and you’ll want to buy from that manufacturer.
However, depending on your area this may not be the case.
Average rental prices through the US vary, from $90 to $125. It could
be less or more depending on your area. Let’s look at possible rental
scenarios.
THE
FOLLOWING IS BASED ON A UNIT GOING OUT 1.5 TIMES PER WEEK
If we
have an average rental price of $90 and it rents out 1.5 times per week
x a 24 week rental season in cooler climates. Yearly Gross income
3,240.00 – expenses.
If we
have an average rental price of $90 and it rents out 1.5 times per week
x a 52 week rental season in warmer climates. Yearly Gross income
7,020.00 – expenses.
I
f
we have an average rental price of $125 and it rents out 1.5 times per
week x a 24 week rental season in cooler climates. Yearly Gross income
4,500.00 – expenses.
If we
have an average rental price of $125 and it rents out 1.5 times per week
x a 52 week rental season in cooler climates. Yearly Gross income
9,750.00 – expenses.
Your rental season and pricing may vary,
please adjust accordingly.
THE
FOLLOWING IS BASED ON A UNIT GOING OUT 1 TIMES PER WEEK
If we
have an average rental price of $90 and it rents out 1 times per week x
a 24 week rental season in cooler climates. Yearly Gross income 2,160.00
– expenses.
If we
have an average rental price of $90 and it rents out 1 times per week x
a 52 week rental season in warmer climates. Yearly Gross income 4,680.00
– expenses.
If we
have an average rental price of $125 and it rents out 1 times per week x
a 24 week rental season in cooler climates. Yearly Gross income 3,000.00
– expenses.
If we
have an average rental price of $125 and it rents out 1 times per week x
a 52 week rental season in cooler climates. Yearly Gross income 6,500.00
– expenses.
THE
FOLLOWING IS BASED ON A UNIT GOING OUT .7 TIMES PER WEEK
If we
have an average rental price of $90 and it rents out 1 times per week x
a 24 week rental season in cooler climates. Yearly Gross income 1,512.00
– expenses.
If we
have an average rental price of $90 and it rents out 1 times per week x
a 52 week rental season in warmer climates. Yearly Gross t income
3,276.00 – expenses.
If we
have an average rental price of $125 and it rents out 1 times per week x
a 24 week rental season in cooler climates. Yearly Gross income 2,100 –
expenses.
If we
have an average rental price of $125 and it rents out 1 times per week x
a 52 week rental season in cooler climates. Yearly Gross income 4,550.00
– expenses.
Your rental season and pricing may vary,
please adjust accordingly.
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How much do bounce houses cost?
Bounce
Houses vary from manufacturers. They may use different materials, some
may use a ‘cheaper’ vinyl. They might not double stitch stress points.
They could also charge extra for add-ons to the inflatable unit. Such as
a vinyl roof, which prevents sun exposure which could lead to hot vinyl
and burns. They might not include a front step which is highly
recommended so that children can easily access the door or not “fall
out” of the unit directly onto the ground. A zipper is another nice
amenity for deflation, drying of the unit, and checking for worn vinyl
or weak seams. Less price could mean less useable life in a unit. Please
research your equipment before your final purchase.
You’ve
probably already done some research and know that sizes and prices
vary. For my example within this document, I’ll use a 15 x 15 unit
purchased for $1595 and $200 shipping. Our final purchase price example
is $1795.00.
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EXPENSES
You’ll
have initial start up expenses and reoccurring weekly/monthly/yearly
expenses.
INITIAL
EXPENSES
Inflatables (Bounce
Houses, Combos, Giant Slides, Wet Slides, Obstacle Course)
Sandbags (for hard ground or indoors)
Stakes (12” nails given by most
manufacturers are NOT adequate stakes for bounce houses, they are only
adequate for tarp.)
Hammer
Cones (to cover stakes for safety)
Bucket (hold your stakes and hammer)
Roll of duct tape (tape down extension
cords to prevent tipping)
Extension cords (and reel)
Hand Truck
Trailer (or similar source to transport
equipment)
Buying a domain and having a website
built
Becoming and LLC or a Corp
Business License
Printing of Liability Contract and
Safety Waiver
Vacuum
WEEKLY EXPENSES
Fuel
Labor
Cleaning Supplies
Labor for Cleaning
MONTHLY EXPENSES
Website
Phone
Also consider, who will
answer your phone if you work another 9 – 5 job
Yellow page ad
Other advertising
Flyers
Business Cards
Car/Truck Magnets or vinyl
graphics
Newspaper
Radio Stations
Local children’s magazines
YEARLY EXPENSES
General Liability Insurance
Income taxes
Business Insurance
Business License
LLC or Corp reporting
Equipment Replacement
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Details of the above expenses
Sandbags, often used by
companies when the ground is too hard that a stake cannot penetrate and
hold adequately for safe operation of the inflatable. Would also be
required if you have an indoor rental. An inflatable in use must ALWAYS
be secured.
Stakes, although your
inflatable comes with 12” nails. These are NOT adequate to secure an
inflatable. Stakes in lengths of 30” – 42” must be used (see your state
requirements)
Hammer, to pound in stakes.
This could be as large as a sledge hammer if required.
Cones, or another marking
tool is required if you cannot sink the stakes flush into the ground.
Stakes could become a tripping or impalement hazard otherwise.
Bucket, an optional item.
But also a useful item. It can hold your 12” nails, hammer and straps
while your inflatable is being used.
Roll of duct tape, another optional item but frequently used to tape down extension cords
to prevent tripping hazards.
Extension cords, with a gauge of 12/3 is often required. Also, an optional reel to hold
your cord to keep your equipment neat and professional looking.
Hand Truck, you will require
a hand truck to transport you bounce house from your vehicle or trailer
to the rental location. We suggest a wide hand truck to help prevent
tipping and one that also has the wheels located behind the back plate.
We frequently suggest the
TH-800 that can be purchased from tractor supply store item
#2225274.
Trailer (or similar source to
transport equipment), this could vary greatly depending on your budget.
6 or 7 feet wide, length, enclosed or open. Prices vary greatly.
Buying a domain and having a website built,
you may have the ability or resource to have your website built for
free. You may also think that a website isn’t required. Majority of
companies think a website is an invaluable tool that is required in this
business.
Becoming and LLC or a Corp,
You will need to consult an attorney and find out about becoming an LLC
or Corp. Recommendations vary by state. It is necessary to separate
your personal property with your business affairs.
Business License, State, County and City requirements may vary. You will need to research
your own state requirements.
Printing of Liability Contract and Safety Waiver,
You will most likely need a double or
triplicate copy of the liability waiver and safety waiver.
Vacuum, You will need a small
portable vacuum. Most manufacturers recommend one with a rechargeable
unit.
Fuel,
figure in weekly fuel expenses.
Labor,
will you need additional labor other then just yourself?
Cleaning Supplies,
What will you clean your units with? Mat-clean? Odo-ban? Lysol? We
recommend a cleaner with anti-bacterial properties. It is also
recommended that you follow up monthly (or as needed) with a product
such as Armor-All.
Labor for Cleaning,
Will you have time to clean your units? Could you clean them onsite or
would you have to reset them up at another location for cleaning?
Website, where will you host
your site? What monthly fee will you incur?
Phone, will you get a
dedicated business line? Most professional companies do.
Also consider, who will answer your phone if you work
another 9 – 5 job
Yellow page ad, Will you pay for a display ad in your phone book?
Other advertising, you will most likely incur other advertising expenses: business cards,
thank you post cards, flyers, vehicle graphics or magnets, local kids
magazine, direct mailing. Newspapers, or other marketing. How will
you make your business known?
General Liability Insurance,
inflatable insurance can take a hefty portion of your profits. Some
states/areas charge $1200 an inflatable per year. If you are able to
obtain insurance at all. Some insurance companies do not insure water
slides or slides over 16 feet tall. You will need to research your
insurance BEFORE you purchase your units.
Income taxes, how much of
your profit will go toward income tax?
Business Insurance, this insurance is separate from your general liability. Honestly, most
do not have it, but it is worth mentioning. If anything happens to your
business tangible property it is not covered under your general
liability insurance or your homeowners insurance!
LLC
or Corp reporting, Most
states require a yearly members reports and meeting minutes. An
attorney often files this paperwork. Although probably minimal it is
worth mentioning.
Equipment Replacement, Tarps
wear out, extension cords get internally broken. Items will need to be
replaced.
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MOCK INCOME ANALYSIS
(all prices approximate. Research and fill in your own prices):
INITIAL EXPENSES
$_________ Inflatables
(Prices Vary greatly)
$_________
Sandbags ($7 - $10 each)
$_________
Stakes ($5.00 each)
$_________
Hammer (Free - $5.00)
$_________
Safety Cones ($5.00 each)
$_________
Bucket (Free - $5.00)
$_________
Roll of duct tape ($3.00)
$_________
Hand Truck (TH-800 mentioned previously is $90.00)
$_________
Trailer (price varies greatly)
$_________
Buying a domain ($8.95 - $35.00 shop around)
$_________
Having Website Built (Free - $250.00)
$_________
Becoming and LLC or a Corp
(varies greatly $150 - $300, contact a local attorney or state
department)
$_________
Business License (States vary, may requires state, county and city
licensing.)
$_________
Printing of Liability Contract and Safety Waiver (depends on quanitity
required and how
many carbonless copy forms you may want/require).
$_________
Vacuum (do you want a cordless/rechargeable?, prices vary greatly)
$_________
Misc. / Unknown / Unexpected Expenses
WEEKLY EXPENSES
$_________Fuel
$_________Labor
$_________Cleaning Supplies
$_________Labor for Cleaning
$_________
Misc. / Unknown / Unexpected Expenses
MONTHLY EXPENSES
$_________Website Hosting ($5.00 - $10.00)
$_________Phone
$_________Yellow page ad
$_________Other advertising
$_________ Flyers
$_________ Business Cards
$_________Car/Truck Magnets or vinyl graphics
$_________ Newspaper
$_________ Radio Stations
$_________ Local children’s magazines
$_________
Misc. / Unknown / Unexpected Expenses
YEARLY EXPENSES
$_________General Liability Insurance ($550 - $1200 PER unit, varies
greatly)
$_________
Income taxes
$_________
Business Insurance
$_________
Business License (reapply yearly)
$_________
LLC or Corp reporting (Meeting minutes must be sent to state the
appropriate state department yearly,
may have to have an attorney prepare yearly paperwork)
$_________
Equipment Replacement
$_________
Misc. / Unknown / Unexpected Expenses
YEARLY
ESTIMATED GROSS INCOME $ ___________
GROSS
INCOME – ESTIMATED EXPENSES = $ ___________ (net income)
NET INCOME $ ______________
Divide by Hours spent taking
reservations, cleaning and delivering.$ ______________
Equals your Hourly Wage $
______________
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So you've decided to try
this business… here are some policies you'll need to get in place.
Pricing Structure, You might think that low-balling your competition that
you're going to get more business seems like a good idea. …until
someone does it to you. It creates price deterioration in your area.
Don't do it! Be competitive. Make yourself known for the different
equipment you may carry, being on time, having clean equipment and going
that extra mile. There is usually enough business to go around. Why
would you want to do the same work as your competition for less money?
You'll still have the same expenses!
Who is going to answer the
phone? If you can’t always answer the phone what message will you have?
What is going to be in your
liability contract and/or safety waiver?
What is your rain policy?
Will you have attended or
unattended rentals?
Who can assist you on days
you might need extra help?
Where will the inflatable
units be stored?
If
your unit becomes wet who will set the unit up ASAP, to allow drying and
to prevent mildew growth?
Will
you require deposits? And if so, how much?
You
will need to open a separate bank account for your business.
Will
you accept credit cards and if so, who will be your processor?
Will
you need to apply for a sales tax certificate? Most states require that
you collect sales tax on rentals (you will need to research your states
requirements) who will fill out the quarterly paperwork?
You
will need to make a reservation book. If you only have a few units, you
could probably buy a date book at a local office supply. If you have
several units you will probably have to make your own reservation book.
What
will your reservation checklist have? Name, Address, City, Zip, Phone,
alternate phone, type of surface, reservation time, outlet/power
available. Your reservation book information may vary.
Do you
have an accident report form prepared? (just incase).
Do you
have a safety program implemented?
Do you
know how to safely setup and takedown a bounce house?
Do you
know how to secure a bounce house?
Most
of the items that are listed above are going to come from experience,
but may take some thought on your part. You have a support system
available. For more information visit us at
http://www.moonwalkforum.com/ at our member services or forum.